What Is xAPI: A Quick Guide to Learning About Experience API
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Written by:
Zain Zia
If you're using social media to promote your brand, then you already know that consistently creating engaging content and managing social media accounts can be an overwhelming task, especially for social media influencers and small businesses that are churning out content in order to boost their engagement.
This is where social media scheduling tools come in handy.
By automating your social media posts, you can effectively save time, increase productivity and maintain a consistent online presence.
In this article, we'll look at the benefits of scheduling social media posts, the metrics you need to track to measure the impact of your posts and the top 6 social media scheduling tools you can use to grow your social media presence.
We’ll also look at how you can use Visme to create and schedule your social media posts.
If you're scheduling your social media posts, it naturally means that you're planning your content ahead of time. This can save up valuable time that you could be spending on other aspects of your business.
Assume that you’re free to post at 8 PM, but the majority of your audience was online at 5 PM. This 3-hour difference could be enough for low engagement on your social media posts.
So posting at optimal times can definitely help you improve engagement with your audience.
We suggest you experiment with different posting times and find out when your followers are most active and engaged. If you're posting on Instagram, you can use thischeat sheetas a good starting point and make tweaks as you go:\
With social media scheduling tools, you can manage multiple social media accounts from a single dashboard. This eliminates the need to open each platform, curate posts, and write captions and hashtags.
And since all your social media posts are in one place, you can also maintain a consistent brand message and voice across multiple platforms, allowing the audience to understand your business better.
Visme is an all-in-one design tool that you can use to curate your social media posts from scratch and schedule and publish them right inside the app.
With thousands of customizable social media templates and millions of design assets just a click away, in Visme you have a powerful tool that you can use to skyrocket your brand’s online growth.
It comes with a built-in content calendar that you can use to plan ahead and track your social media progress and post directly to online platforms like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and even Slack.
Watch this video to learn all about automating your social media posts using our all-in-one content calendar and social media scheduling tool.
And that’s not all.
Since Visme is a branding tool, it also lets you upload your branding kit to the platform, like colors, logos, catchphrases and icons.
So when you're curating social media posts, all you have to do is select yourbranding kitto personalize the template—fast-forwarding the creation phase, so you can focus on other aspects of your business.
Does not include TikTok and YouTube
You can create an account on Visme for free and use it for as long as you want. If you want to scale your social media efforts, here are the paid plans it offers:
Hootsuite is a popular social media scheduling tool, primarily used by enterprise-level agencies, that you can use to create and schedule content, run ads and track social ROI.
One of the distinguishing features of the tool is its social streaming features that help you monitor trends and actionable insights related to your business, customers and competitors.
Hootsuite supports scheduling on all popular social media platforms, including Facebook, Twitter, Instagram, LinkedIn, Pinterest, TikTok and Youtube. It also supports WordPress.
You can take Hootsuite’s professional and team plans for a test drive for free for up to 30 days. Other paid options include:
Sprout Social is another social media scheduling tool that comes with advanced publishing tools and intuitive workflows so you can better manage your brand's online presence.
Similar to Hootsuite, the tool is geared toward large businesses with access to features like a smart inbox, customizable reports, interactive calendar and asset management library.
Sprout Social supports Facebook, Twitter, LinkedIn, Instagram and Pinterest.
Sprout Social offers a free 30-day trial on all its plans. The paid options include:
Next on our list is Buffer, an all-in-one social media scheduling tool that you can use to publish and track the effectiveness of your social media content.
It's easy to collaborate with your teams with Buffer—manage user access, get feedback on drafts, review posts and much more.
Buffer supports social media sites like Facebook, TikTok, Twitter, LinkedIn, Pinterest and Instagram. And also has Chrome and WordPress integration.
Cons
Pricing
You can use Buffer for free to get used to the platform and its features. Once you're ready to scale, you can choose a paid plan that works for you:
All paid options come with a free 14-day trial.
Agorapulse is an all-in-one social media scheduling tool that offers a range of features including social media scheduling, publishing, analytics and team collaboration tools.
It integrates with all popular social platforms, including YouTube, LinkedIn and TikTok, so you don't have to go back and forth between platforms to publish a post.
Agorapulse also has a unified social inbox that allows you to respond to your audience's messages, comments and reviews. But it's really the analytics that can really help you find out what's working for your audience.
You can try out Agorapulse for free for 30 days. Other paid options include:
Planable is a robust social media scheduling tool that’s ideal for agencies looking to create, schedule and publish content.
It allows you to collaborate with your teams in real time so you can get their feedback and also get approvals from clients without any hassle. It also has a content library that allows users to store and reuse approved content—saving time and maintaining consistency across multiple platforms.
Planable also offers customizable post previews, allowing users to see how their posts will look on different platforms before publishing, ensuring that they meet brand guidelines and look professional.
You can get started with Planable for free, but you can only plan 50 posts for your social media.
Other paid options include:
Scheduling social media posts inside Visme is a breeze. Here’s a simple step-by-step guide you can follow:
With Visme, you can create your social media posts from scratch right inside the app. And if you want some extra inspiration, then check out the hundreds of professionally-designed social media templates in Visme’s library to get a nice starting point.
Visme has templates for all your social media needs, including:
You can add videos, sounds, characters, animations, gestures, interactive icons, data widgets and much more to your content—ensuring that your social media posts look unique and engaging.
Once you’re done creating your social media post, no need to leave the platform to schedule it on other channels.
Simply head over to theCalendar选项卡从你r Visme dashboard or by clickingSharein the editor.
Oversee all your social media posts, collaborate with your team and stay on top of all your tasks with the help of this personalized content calendar.
You can also toggle the calendar view between weekly and monthly for better management.
In your Visme dashboard, click onLet’s Connectto pair Visme with your favorite social media platform. Visme currently supports Facebook, Instagram, LinkedIn, Slack and Twitter.
Once connected, you’ll be able to see the total number of social media posts (weekly/monthly) and the platform on which they’re being published better.
Toschedule social media postsin Visme, you only have to click on the + icon on the day you want to schedule your post.
Next, you’ll be taken to a new page where you can see all the designs you’ve already made and other templates you can use to quicken the creation process.
Choose your post and click on+ Schedule.
A pop-up will appear in front of you where you can add the destination of your post, caption and hashtags, and the date and time you want it published.
Now either save your post as a draft or hitSchedule Postto schedule it at a later time.
That’s it!
Now you can easily continue this process for other posts and manage your own or your client's social media.
Measuring the impact of your social media posts is important to understand the success of your social media strategy and identify areas for improvement.
Made withVisme Infographic Maker
Here are some ways to measure the impact of your social media posts:
1. Engagement Metrics.Engagement metrics include likes, comments, shares and reactions. These can help you track how your audience is interacting with your content and whether they find it valuable or not.
高接触ment rates indicate that your content resonates with your audience, while low engagement rates may indicate that you need to adjust your strategy.
2. Conversion Metrics.Conversion metrics refer to the number of people who take a specific action as a result of your social media post. This could include signing up for a newsletter, downloading a resource or making a purchase.
By tracking conversion metrics, you can see how effective your social media posts are at driving specific actions and achieving your business objectives.
3. Brand Awareness Metrics.Brand awarenessmetrics refer to the impact of your social media posts on your brand's overall visibility and reputation. This could include the number of followers gained, the number of mentions or tags related to your brand, or the sentiment of social media conversations about your brand.
Depending on yoursocial media goals, brand awareness could be the only thing you're after. Because once you’ve successfully become a recognizable brand, engagement and conversion will most likely follow.
Pro-Tip:To stay on top of all your social media metrics, create weekly, bi-weekly, or monthly reports and see whether you're headed in the right direction or not.Here’s a fully editable social media analytics report you can use to get started:
If you want toimprove your brand's online presence, then social media scheduling tools are the way to go. Not only will they help you plan your content, but they will also free up valuable time that you can use on other important tasks.
The tool you choose will depend on your specific social media needs, budget and personal preferences. But regardless of which tool you go with, the key is to be consistent in your posting and engage with your audience regularly.
With Visme, you get the added advantage of accessing hundreds of customizable social media templates that you can use to design your posts. And you can schedule them right inside the app—no need to toggle between platforms.
And thanks to its intuitive editor, content calendar and the ability to store branding kits for future use, it becomes super easy to produce high-quality, engaging and on-brand content.
Sign up for a free Visme accountand start creating and scheduling your social posts.
Design visual brand experiencesfor your businesswhether you are aseasoned designeror atotal novice.
Try Visme for free
About the Author
Zain是电子商务和SaaS的自由撰稿人businesses. When he’s not crafting converting copy and insightful content, he can be found making travel videos or discussing soccer on social media.